Gartner MDM Excellence Award 2009 Goes to Kraft Foods Inc.

Dear MDM community,
This is good news for SAP's master data management solution!
At this year's Gartner MDM Summit, the premier industry event for Master Data Management, held 5-7 October 2009 in Los Angeles, Kraft Foods Inc. won the Award for MDM Excellence. The winner runs a central, multi-domain MDM scenario on the basis of SAP NetWeaver MDM. Read more in the Gartner announcement (linked above).
For more details on the scope of their MDM initiative, please see the SAP Press Release (dated September 2008) and the included video (also dated 2008) that shows how Kraft Foods uses SAP technology to track and analyze its master data around the world.
Number two in the race for the Gartner MDM Excellence Award is BP who also runs its MDM strategy on the basis of SAP NetWeaver MDM.
For me, a clear indication that SAP is fully on track with its master data management strategy.
Kind regards,
BTW - For those of you who attend SAP TechEd, see the MDM tracklist.
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