SAP MDM History

SAP is currently on its second iteration of MDM software. Facing limited adoption of its initial release, SAP changed direction and in 2004 purchased a small vendor in the PIM space called A2i. This code has become the basis for the currently shipping SAP MDM 5.5, and as such, most analysts consider SAP MDM to be more of a PIM than a general MDM product at this time.
SAP NetWeaver MDM 7.1 was released in ramp-up shipment in November 2008 and unrestricted shipment in May 2009. This new version has an enhanced MDM technology foundation to build pre-packaged business scenarios and integration.

Related  Airticals
SAP MDM Training 

What is SAP MDM ?

What is SAP MDM (Master Data Management) ?

SAP NetWeaver Master Data Management (SAP NW MDM) is a component of SAP's NetWeaver product group and is used as a platform to consolidate, cleanse and synchronise a single version of the truth for master data within a heterogeneous application landscape. It has the ability to distribute internally and externally to SAP and non-SAP applications. SAP MDM is a key enabler of SAP Service-Oriented Architecture. Standard system architecture would consist of a single central MDM server connected to client systems through SAP Exchange Infrastructure using XML documents, although connectivity without SAP XI can also be achieved. There are five standard implementation scenarios:

   1. Content Consolidation - centralised cleansing, de-duplication and consolidation, enabling key mapping and consolidated group reporting in SAP BI. No re-distribution of cleansed data.
   2. Master Data Harmonisation - as for Content Consolidation, plus re-distribution of cleansed, consolidated master data.
   3. Central Master Data Management - as for Master Data Harmonisation, but all master data is maintained in the central MDM system. No maintenance of master data occurs in the connected client systems.
   4. Rich Product Content Management - Catalogue management and publishing. Uses elements of Content Consolidation to centrally store rich content (images, PDF files, video, sound etc.) together with standard content in order to produce product catalogues (web or print). Has standard adapters to export content to Desktop Publishing packages.
   5. Global Data Synchronization - provides consistent trade item information exchange with retailers through data hubs (e.g. 1SYNC)

Some features (for example, workflow) require custom development out of the box to provide screens for end users to use.

Related Topics
SAP MDM Training
What is Master Data Management
SAP MDM Interview Questions

What is Master Data Management ?

What is Master Data Management ? 

1.Master Data Management master data management (MDM) comprises a set of processes and tools that consistently defines and manages the non-transactional data entities of an organization (also called reference data). MDM has the objective of providing processes for collecting, aggregating, matching, consolidating, quality-assuring, persisting and distributing such data throughout an organization to ensure consistency and control in the ongoing maintenance and application use of this information.

Master Data Management(MDM)

Master Data Management

 (MDM) is the strategies, processes, technologies and people that create and maintain a single, complete view of all master data that enables a bounded business process scope. Master data management solutions are used to deliver complete, real-time views of vendors, customers, materials, equipment, and other master data that are dispersed across multiple application systems and databases.
Master Data Management Centralized facilities designed to hold master copies of shared entities, such as Customer and Product. All the information that defines and describes the structures, operations, and contents of a BI/DW system


Privacy Policy

Privacy Policy for

If you require any more information or have any questions about our privacy policy, please feel free to contact us by email at

At, the privacy of our visitors is of extreme importance to us. This privacy policy document outlines the types of personal information is received and collected by and how it is used.

Log Files
Like many other Web sites, makes use of log files. The information inside the log files includes internet protocol ( IP ) addresses, type of browser, Internet Service Provider ( ISP ), date/time stamp, referring/exit pages, and number of clicks to analyze trends, administer the site, track user’s movement around the site, and gather demographic information. IP addresses, and other such information are not linked to any information that is personally identifiable.

Cookies and Web Beacons does use cookies to store information about visitors preferences, record user-specific information on which pages the user access or visit, customize Web page content based on visitors browser type or other information that the visitor sends via their browser.

DoubleClick DART Cookie
.:: Google, as a third party vendor, uses cookies to serve ads on
.:: Google's use of the DART cookie enables it to serve ads to users based on their visit to and other sites on the Internet.
.:: Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at the following URL -

Some of our advertising partners may use cookies and web beacons on our site. Our advertising partners include ....
Google Adsense

These third-party ad servers or ad networks use technology to the advertisements and links that appear on send directly to your browsers. They automatically receive your IP address when this occurs. Other technologies ( such as cookies, JavaScript, or Web Beacons ) may also be used by the third-party ad networks to measure the effectiveness of their advertisements and / or to personalize the advertising content that you see. has no access to or control over these cookies that are used by third-party advertisers.

You should consult the respective privacy policies of these third-party ad servers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices.'s privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites.

If you wish to disable cookies, you may do so through your individual browser options. More detailed information about cookie management with specific web browsers can be found at the browsers' respective websites.

SAP Developer Network Latest Updates